PRESIDENT - Traction Digital Consulting - working with brands, companies & influencers to shape marketing, social, content and digital strategies. TDC innovates in an ever-evolving digital landscape to help companies accomplish business objectives.
Background: Creative marketer, content producer and social strategist. Proven track record of exponential growth, reach and engagement leading to innovation & awareness of social media throughout the business as well as monetization opportunities within the space.
Led campaigns and high-profile collaborations at tent-poles. Produced/creative directed hundreds of custom elements, including features which received millions of views each.
Off the court: Avid reader & writer who loves anything creative, has been described as an NBA encyclopedia (with knowledge and experience across sports), involved with animal rescue and loves painting, fashion & traveling.