Cisco: Golf & Tech

Cisco was looking to generate conversation around the intersection of technology and golf.

  • Created a multi-platform campaign featuring NBA Finals MVP Andre Iguodala, founder of the Player's Tech Summit and avid golfer/student of the game.

  • Paired Andre with Erik Anders Lang for a podcast interview and ensuing walk-and-talk while golfing.

  • Custom content included a long-form YouTube piece, podcast episode, and snackable cutdowns for Andre and Erik's handles.

Earned Media: Bleacher Report, USA Today, NBC Bay Area 

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Sentry Insurance: Sentry Tournament of Champions

Sentry is the title sponsor of the Tournament of Champions, a winners-only event on the PGA TOUR that combines elite competition with the unique atmosphere of Maui. Strategy includes amplification tactics around the tournament through paid and organic social, sponsored franchises, original content and influencer programs. The momentum of the tournament is continued through year-round campaigns that connect brand values with golf thematics, driving consideration among key audiences.

Doosan x MLB: We Build to Win

Doosan was looking to prioritize social and digital within their MLB partnership for the 2020 season to amplify brand messaging and awareness.

  • Negotiated social and digital assets within MLB deal, including two sponsored editorial franchises

  • Developed integration opportunities for organic storytelling 

  • Created custom MLB-themed content that maximized IP and incorporated products and brand messaging. Content was distributed through tailored paid strategies to efficiently reach relevant audiences and drive both actions and engagement 

Georgia Power: Power Forward 

Messaging and content strategy across Georgia Power's many local sports partners to drive awareness for the brand's impact within the community. The #ThankALineman video featured recognizable coaches and players sharing a special message of thanks to the Georgia Power linemen working during the pandemic. 

© 2021 by Tracy Weissenberg

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