TRACY WEISSENBERG
Experienced Digital Marketer
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Social Media Growth During Tenure
Growth
Grew NBA TV Facebook from 2.2M to 4.5M fans in first five months
Record
NBA TV Facebook became first
domestic League social network to reach 5M fans
3,000%
Growth on
Instagram
125%
Increase in
reach of content
100%
Increase in
site-traffic
referrals