Social Media Growth During Tenure

Growth

Grew NBA TV Facebook from 2.2M to 4.5M fans in first five months

Record

NBA TV Facebook became first

domestic League social network to reach 5M fans

3,000%

Growth on

Instagram

125%

Increase in 

reach of content 

100%

Increase in 

site-traffic

referrals 

© 2021 by Tracy Weissenberg

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