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A versatile, creative marketing leader with experience creating large scale social and digital programs both in-house and at a global sports agency.
At Turner Sports, drove company-wide adoption of social media, overseeing cross-departmental and linear integration as well as development of social-first content strategy and workflow. Oversaw content, creative and editorial strategy for the Turner Sports social portfolio. Results included 3,000% growth on Instagram as well as NBA TV becoming first domestic League network to reach 5M Facebook fans.
Started Traction Digital Consulting to provide actionable digital and social strategies for brands and public figures across sports, hospitality and entertainment. Clients include NBA Summer League and Chris Webber.
Full-Service Agency experience includes leading social and digital programs for a diverse list of global clients across sports and CPG. Negotiated and managed high-profile sports partnerships to maximize IP and deliver business objectives through creative content, campaigns, and activations.
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