SHAQ: TWITTER TAKEOVER AT 2015 ALL-STAR WEEKEND

DJ KHALED & KEYS TO ALL-STAR WEEKEND

Worked with Shaquille O'Neal on a "takeover" of the @NBAonTNT handle before the 2015 All-Star game. Developed a custom prompt with Twitter to promote the activation. Worked with NBAonTNT producers to promote the takeover on-air. 

  • Trended nationally

  • 12K New followers in 1.5 hour window

  • Reached 2M people 

Shaq Takeover Promo
Special prompt on Twitter
Shaq Takeover
Shaq Takeover
Shaq Takeover
Shaq Takeover
Shaq Takeover
Shaq Takeover
DJ Khaled gave keys to All-Star
Keys to All-Star
Keys to All-Star
Keys to All-Star
Keys to All-Star
Keys to All-Star
Keys to All-Star
Keys to All-Star

Collaborated with DJ Khaled on "Keys to a Successful All-Star Weekend" - a franchise that ran for the duration of All-Star Weekend and was featured across platforms including Inside the NBA, @NBAonTNT social, NBA.com

SNAPCHAT PLAYER TAKEOVERS: NBA TV and NBAonTNT

Justise Snapchat Takeover
Justise Snapchat Takeover
Justise Snapchat Takeover
Justise Snapchat Takeover
Justise Snapchat Takeover
Oubre Snapchat Takeover
Oubre Snapchat Takeover
Oubre Snapchat Takeover
Oubre Snapchat Takeover
Oubre Snapchat Takeover
Justin Anderson Snapchat Takeover
Justin Anderson Snapchat Takeover
Rashad Vaughn Snapchat Takeover
Rashad Vaughn Snapchat Takeover
Bembry Snapchat Takeover
Emmanuel Mudiay Snapchat Takeover
Booker Snapchat Takeover
Booker Snapchat Takeover
Booker at Draft Lottery
Booker at Draft Lottery

SMITTY'S EXPERT EXPECTATIONS

Smitty's Expert Expectations
Smitty's Expert Expectations
Smitty's Expert Expectations
Smitty's Expert Expectations
Smitty's Expert Expectations
Smitty's Expert Expectations
Smitty's Expert Expectations
Smitty's Expert Expectations
Smitty's Expert Expectations
Smitty's Expert Expectations
No. 1 storyline revealed on air
Smitty discussing Top 10 storylines

Worked with Steve Smith to develop countdown of top storylines and corresponding creative assets  before the 2014-15 Season. Each custom graphic was featured on social before the No. 1 storyline was revealed live on NBA TV opening night. Following the live broadcast, Steve conducted a Q&A on Twitter to discuss his #ExpertExpectations. 

DeMarcus signed selfie
Isiah Thomas signed selfie
Karl-Anthony Towns signed selfie
Damian Lillard signed selfie
James Harden signed selfie
Zach LaVine signed selfie
Devin Booker signed selfie
Rick Fox signed selfie
Chandler Parsons signed selfie
Signed Selfie
Justise Winslow signed selfie

SIGNED SELFIES

C-Webb at All-Star Saturday Night
Reggie Miller at the NBA Finals
Rick Fox at All-Star Celeb Game

FACEBOOK LIVE: GIVING FANS FIRST-PERSON PERSPECTIVE 

SHAQUILLE O'NEAL
STU JACKSON
RICK FOX
REGGIE MILLER
KENNY SMITH
CHARLES BARKLEY
DENNIS SCOTT
MIKE FRATELLO
BRENT BARRY

#PLAYOFFMEMORIES & #DRAFTMEMORIES

A unique way of diving deeper into the "Will they repeat?" question.

1/3

WHY THE WARRIORS WILL OR WON'T REPEAT...

Facilitated Snapchat Takeovers with players around various marquee events.

  • Kept NBAonTNT handle active & relevant during NBA Summer League by giving the platform directly to the players to share their experiences

  • Devin Booker took over @NBATV Snapchat during the NBA Draft Lottery in NYC where he represented the Suns 

Providing a one-of-a-kind perspective including Rick Fox at the All-Star Celebrity Game, Chris Webber at All-Star Saturday Night and Reggie Miller at the NBA Finals. 

© 2017 by Tracy Weissenberg

  • LinkedIn Social Icon
  • Facebook Social Icon
  • Twitter Social Icon
  • Instagram Social Icon

Thanks for stopping by

and feel free to connect!