SHAQ: TWITTER TAKEOVER AT 2015 ALL-STAR WEEKEND
DJ KHALED & KEYS TO ALL-STAR WEEKEND
Worked with Shaquille O'Neal on a "takeover" of the @NBAonTNT handle before the 2015 All-Star game. Developed a custom prompt with Twitter to promote the activation. Worked with NBAonTNT producers to promote the takeover on-air.
12K New followers in 1.5 hour window
Reached 2M people
Collaborated with DJ Khaled on "Keys to a Successful All-Star Weekend" - a franchise that ran for the duration of All-Star Weekend and was featured across platforms including Inside the NBA, @NBAonTNT social, NBA.com
SNAPCHAT PLAYER TAKEOVERS: NBA TV and NBAonTNT
SMITTY'S EXPERT EXPECTATIONS
Worked with Steve Smith to develop countdown of top storylines and corresponding creative assets before the 2014-15 Season. Each custom graphic was featured on social before the No. 1 storyline was revealed live on NBA TV opening night. Following the live broadcast, Steve conducted a Q&A on Twitter to discuss his #ExpertExpectations.
FACEBOOK LIVE: GIVING FANS FIRST-PERSON PERSPECTIVE
#PLAYOFFMEMORIES & #DRAFTMEMORIES
A unique way of diving deeper into the "Will they repeat?" question.
WHY THE WARRIORS WILL OR WON'T REPEAT...
Facilitated Snapchat Takeovers with players around various marquee events.
Kept NBAonTNT handle active & relevant during NBA Summer League by giving the platform directly to the players to share their experiences
Devin Booker took over @NBATV Snapchat during the NBA Draft Lottery in NYC where he represented the Suns
Providing a one-of-a-kind perspective including Rick Fox at the All-Star Celebrity Game, Chris Webber at All-Star Saturday Night and Reggie Miller at the NBA Finals.