SHAQ: TWITTER TAKEOVER AT 2015 ALL-STAR WEEKEND

DJ KHALED & KEYS TO ALL-STAR WEEKEND

Worked with Shaquille O'Neal on a "takeover" of the @NBAonTNT handle before the 2015 All-Star game. Developed a custom prompt with Twitter to promote the activation. Worked with NBAonTNT producers to promote the takeover on-air. 

  • Trended nationally

  • 12K New followers in 1.5 hour window

  • Reached 2M people 

Collaborated with DJ Khaled on "Keys to a Successful All-Star Weekend" - a franchise that ran for the duration of All-Star Weekend and was featured across platforms including Inside the NBA, @NBAonTNT social, NBA.com

SNAPCHAT PLAYER TAKEOVERS: NBA TV and NBAonTNT

SMITTY'S EXPERT EXPECTATIONS

Worked with Steve Smith to develop countdown of top storylines and corresponding creative assets  before the 2014-15 Season. Each custom graphic was featured on social before the No. 1 storyline was revealed live on NBA TV opening night. Following the live broadcast, Steve conducted a Q&A on Twitter to discuss his #ExpertExpectations. 

SIGNED SELFIES

FACEBOOK LIVE: GIVING FANS FIRST-PERSON PERSPECTIVE 

#PLAYOFFMEMORIES & #DRAFTMEMORIES

A unique way of diving deeper into the "Will they repeat?" question.

1/3

WHY THE WARRIORS WILL OR WON'T REPEAT...

Facilitated Snapchat Takeovers with players around various marquee events.

  • Kept NBAonTNT handle active & relevant during NBA Summer League by giving the platform directly to the players to share their experiences

  • Devin Booker took over @NBATV Snapchat during the NBA Draft Lottery in NYC where he represented the Suns 

Providing a one-of-a-kind perspective including Rick Fox at the All-Star Celebrity Game, Chris Webber at All-Star Saturday Night and Reggie Miller at the NBA Finals. 

© 2017 by Tracy Weissenberg

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