#NBARushmore originated from Smitty's sitdown with LeBron James	Smitty introduces #NBARushmore on-air (link below)
Collaborated with Steve Smith on special sub-categories including "Best Shooters" to keep #NBARushmore relevant throughout season #NBARushmore was featured on NBA TV and NBAonTNT social, NBA.com and NBA TV	All-Stars weigh in: Curry gave his #NBARushmore of all-time best shooters (link below)
Corresponding sponsored social campaign