Originated from sitdown w/LeBron

#NBARushmore originated from Smitty's sitdown with LeBron James

On-Air Component

Smitty introduces #NBARushmore on-air (link below)

Rushmore Graphic

Collaborated with Steve Smith on special sub-categories including "Best Shooters" to keep #NBARushmore relevant throughout season #NBARushmore was featured on NBA TV and NBAonTNT social, NBA.com and NBA TV

All-Stars weigh in

All-Stars weigh in: Curry gave his #NBARushmore of all-time best shooters (link below)

Sponsored campaign

Corresponding sponsored social campaign

© 2017 by Tracy Weissenberg

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